Standard License (Non-Exclusive)
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only personal use
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The Standard License for Personal Use (Non-Exclusive) is designed for individuals who intend to use creative work for their personal needs without seeking extended or exclusive rights. This license provides the buyer with specific permissions while respecting the rights of the content creator or licensor.

If you are at the initial stage of professional development, a beginner producer, and you are just starting your business or you do something just for fun but you are not yet generating income from it in many sectors, this may be the right startup license for you as you become an earner as soon you will need to use the content beyond the specified terms you will have to purchase additional extended or exclusive license rights.

Standard License Features:

• Personal Use:

The buyer can use the creative work only for personal projects, such as personal blogs, personal social media profiles (including avatars, banners, etc.), and personal websites. Musicians and producers can incorporate the creative work into their personal music projects, such as non-commercial tracks, mixtapes, or personal demos and their profiles on social media and platforms are not monetized.

Restrictions:

• Non-Commercial:

The license strictly prohibits any commercial use of the creative work, including using it for commercial music releases, advertisements, or promotional campaigns.

• Non-Exclusive:

The license is non-exclusive, allowing multiple buyers to use the creative work for personal purposes.

• No Redistribution:

The buyer cannot distribute the creative work to others for their use.

• No Reproductions:

The buyer cannot reproduce the creative work.

• No Modifications and Derivative Works:

The buyer cannot modify and create derivative works based on the original project. This can include altering the design, changing colors, adding elements, or incorporating it into larger creative works.

• No Sublicensing:

The buyer cannot sublicense the project to third parties. This means they can’t grant others the right to use the project, either as part of a larger project or in its original form.

• No Resale of oryginal work:

The buyer cannot resell the creative work or use it in a way that generates direct profit.

• No Resale of the Final Product:

The buyer cannot use the project as part of a product for resale. For example, if the project is a graphic design, the buyer cannot incorporate it into merchandise like t-shirts, posters, or any other tangible or digital products for resale.

• No access to original files:

There is not granted access to the original, editable files used in the creation of the licensed material like: AI vector files with fonts, PSD files with layers, or files containing video sequences in Adobe Premiere Pro or After Effects.

• Integrity Safeguard:

It’s not allowed distorting the original intent of the project in a way that harms the creator's reputation or is inconsistent with the creator's identified style.

Scope of Use:

• Personal Branding:

The license allows for the use of the creative work in personal branding efforts, like personal logos, avatars, or banners for the artist's non-commercial online presence.

• Social Media Branding:

The creative work can be featured as a profile picture or banner on personal social media accounts for the artist's non-commercial branding.

• Personal Events:

The license covers the inclusion of the creative work in promotional materials like posters and for personal events, like non-commercial concerts, private parties, or personal music workshops.

• Printed Materials:

The license allows for the incorporation of the creative work into printed materials only for personal use, like personal invitations, greeting cards, or personal posters.

• Home Decor:

The buyer can use the creative work for personal home decor items, like framed prints or custom-made personal items.

• Educational Purposes:

The creative work can be used in personal presentations, educational projects, or personal research. Musicians can use the creative work in educational content for personal use, such as tutorials, personal music lessons, or non-commercial online courses.

• Personal Non-Commercial Merchandise:

The license covers the creation of personal merchandise, limited to items for personal use, like custom T-shirts, mugs, phone cases or stickers for fans.

• Personal Blog:

A user can feature the creative work on their personal blog to add a visual element to their personal stories.

Examples:

Use of Cover Art/Graphics:

Allowed:

• Personal Music Releases:

Musicians can use the designed cover art or graphics for personal, non-commercial music releases, including single releases, mixtapes, or personal demo tracks.

• Social Media Teasers:

The designed cover art or graphics can be used to create eye-catching teasers or promotional graphics for personal music projects on social media platforms.

• Online Platforms:

Musicians are permitted to feature the designed cover on personal online platforms, such as personal websites or blogs, dedicated to non-commercial music content.

Not Allowed:

• Commercial Releases:

The designed cover cannot be used for commercial music releases, such as albums, singles, or any content intended for sale without obtaining an extended license.

• Third-Party Licensing:

Users are strictly prohibited from sublicensing or providing the designed cover to third parties for their commercial use.

Use of Photos:

Allowed:

• Social Media Profiles:

Musicians can use the photos as profile pictures on personal social media accounts, providing a visual representation of their personal brand.

• Promotional Content:

The photos can be incorporated into promotional content for non-commercial events, personal music workshops, or educational initiatives.

• Online Presence:

Musicians can leverage the photos for building their online presence, including personal branding on artist directories or music-related forums.

Not Allowed:

• Commercial Endorsements:

Photos cannot be used for commercial endorsements, sponsorships, or any activities implying endorsement of commercial products without obtaining an extended license.

• Stock Photography:

Users are not allowed to use the photos as stock images, offering them for sale or distribution to third parties.

Use of Videos:

Allowed:

• YouTube Videos:

Musicians have the right to use videos created under the license terms for personal YouTube channels, including non-monetized content, vlogs, or behind-the-scenes footage.

• Social Media Video Posts:

Short clips or excerpts from the videos can be shared on personal social media profiles, providing engaging content to fans.

• Educational Content:

Videos can be used in non-commercial educational content, such as tutorial videos, personal music lessons, or insightful discussions about the music production process.

Not Allowed:

• Commercial Productions:

Videos created under the license terms cannot be used in commercial film productions, advertisements, or any content intended for commercial gain without obtaining an extended license.

• Stock Footage:

Users are prohibited from treating the videos as stock footage, offering them for sale, or using them in projects for third-party commercial purposes.

Social Media:

Allowed:

• Content Sharing:

Musicians can share designed covers, graphics, photos, or video clips on various social media platforms, enhancing their personal brand and engaging with their audience.

• Announcements:

Social media posts can include announcements for personal music releases, events, or collaborations, using the creative materials for promotional purposes.

• Fan Interaction:

Musicians can encourage fan interaction by sharing behind-the-scenes photos or video snippets, fostering a closer connection with their audience.

Not Allowed:

Instagram, YouTube, TikTok, Threads, Facebook, SoundCloud, iTunes, Spotify etc.:

• Commercial Promotion:

The designed cover or related materials cannot be used for commercial promotions, advertising, or any activities promoting commercial products, services, or events.

• Endorsement:

Users are not allowed to imply endorsement of commercial products or services through social media posts featuring the creative materials.

• Commercial Release:

Materials cannot be used for promoting or representing commercial music releases on platforms like iTunes and Spotify without obtaining an extended license.

• Third-Party Licensing:

Sublicensing or providing the materials to third parties for their commercial use is strictly prohibited.

• Stock Usage:

Users cannot treat the materials as stock content, offering them for sale or distribution to third parties.

Platform-Specific Guidelines:

Instagram Example:

• Profile Picture:

Use the designed cover or graphics as a profile picture for personal Instagram accounts.

• Story Highlights:

Feature the designed cover or related graphics in personal story highlights.

YouTube Example:

• Channel Art:

Use the designed cover or graphics as channel picture for a personal YouTube channel.

• Video Thumbnails:

Incorporate the graphics into thumbnails for personal videos.

TikTok Example:

• Video Content:

Utilize short video clips featuring the designed cover or related visuals for personal TikTok content.

• Profile Graphics:

Use the designed cover as profile graphics or background images.

Threads Example:

• Profile Graphics:

Feature the designed cover as profile graphics or header images.

• Thread Thumbnails:

Use related graphics for thread thumbnails.

Facebook Example:

• Profile Picture:

Utilize the designed cover or related graphics as a profile picture for personal Facebook profiles.

• Cover Photo:

Use the designed cover as a cover photo for personal Facebook profiles.

SoundCloud Example:

• Track Art:

Use the designed cover as artwork for personal music tracks on SoundCloud.

• Profile Graphics:

Incorporate related graphics into the SoundCloud profile.

iTunes and Spotify Example:

• Personal Playlist Covers:

Use the designed cover for personal playlists on iTunes and Spotify.

Extended License (Non-Exclusive)

commercial use
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An Extended License (Non-Exclusive) for commercial purposes provides the buyer with expanded usage rights beyond what is typically allowed under a Standard License. This type of license is suitable for clients who intend to use the purchased projects for commercial activities, promotions, and potentially resale of the final product.

If you have reached a stage of professional development where you, as an established artist or institution, are successfully earning and monetizing your content and products across various sectors, this may be the appropriate license for your ongoing ventures.

Extended License Features:

• Commercial Use:

The buyer is granted the right to use the project for commercial purposes. This includes using the project in connection with a business, such as for advertising, promotions, marketing, or any other revenue-generating activities. If profiles on social media and platforms are monetized.

• Unlimited Reproductions:

There is no limitation on the number of reproductions or impressions allowed. The buyer can use the project extensively without any numerical restrictions.

• Modifications and Derivative Works:

The buyer has the right to modify and create derivative works based on the original project. This can include altering the design, changing colors, adding elements, or incorporating it into larger creative works but remember about Integrity Safeguard.

• Resale of the Final Product:

The buyer can use the project as part of a product for resale. For example, if the project is a graphic design, the buyer can incorporate it into merchandise like t-shirts, posters, or any other tangible or digital products for resale.

• Global Permission:

This means that the granted rights extend to users worldwide, allowing for unrestricted utilization of the project across international boundaries. Whether your commercial activities span continents or focus on a specific region, the Extended License ensures flexibility and global applicability for your creative endeavors.

• Non-Exclusive Sublicenses:

The Creator authorizes the buyer to grant only non-exclusive sublicenses to use the work to third parties. In such an event, the buyer shall be obliged to arrange such non-exclusive licensing deals in a way that will allow the Creator to reasonably benefit from them (i.e. from revenues generated by such licensing deals or reasonable promotion).

Restrictions:

• Non-Exclusive:

The license is non-exclusive, allowing multiple buyers to use the creative work for commercial purposes.

• No Redistribution:

The buyer cannot redistribute the original creative work for others to use independently.

• No Resale of oryginal work:

The buyer cannot resell the oryginal work.

• No access to original files:

There is not granted access to the original, editable files used in the creation of the licensed material like: AI vector files with fonts, PSD files with layers, or files containing video sequences in Adobe Premiere Pro or After Effects.

• Integrity Safeguard:

It’s not allowed distorting the original intent of the project in a way that harms the creator's reputation or is inconsistent with the creator's identified style.

Scope of Use:

• Commercial Advertisements:

The buyer can use the project in advertisements, banners, and promotional materials for their business or products. Musicians can utilize the creative work in commercial advertising campaigns related to their music projects.

• Product Packaging:

Incorporating the project into product packaging for items that will be sold, such as using a design on the label of a packaged product.

• Merchandise:

The license permits the use of the creative work on various merchandise items for resale. Musicians can apply the creative work on T-shirts, posters, and other merchandise items for sale during concerts or on their online store.

• Marketing Materials:

Using the project in brochures, flyers, and other marketing materials for business promotion.

• Digital Products:

Integrating the project into digital products for resale, such as website templates, app interfaces, or e-books.

• Sponsorship and Endorsement:

Using the project in sponsored content or endorsing products with the project.

• Commercial Music Projects:

Musicians, DJs, and music producers can use the creative work in their commercial music projects, including but not limited to album covers, singles, and promotional materials associated with music releases.

• Social Media and Online Presence:

Musicians can integrate the creative work into their social media profiles, websites, and online platforms for promotional and branding purposes.

• Social Media Branding:

The creative work can be used for branding purposes on social media profiles, ensuring a consistent visual identity.

• Concert and Event Promotion:

The creative work can be used in promotional materials for concerts, events, and music festivals.

Examples:

Use of Cover Art/Graphics:

Allowed:

• Album Covers:

The license allows musicians to use the creative work as an album cover for commercial music releases, ensuring a captivating visual representation of their music.

• Singles and EPs:

Musicians can apply the creative work to singles and EPs, contributing to a consistent and professional image across their music projects.

• Merchandise Designs:

Design merchandise items such as T-shirts, posters, and other promotional materials with the creative work to boost branding and sales during concerts and online.

• Concert Posters:

Musicians can use creative work as posters for concerts or events.

Not Allowed:

• Commercial Resale:

The Extended License does not grant permission for the resale of the designed cover as a standalone product. The musician cannot sell the cover design to third parties for commercial gain.

Use of Photos:

Allowed:

• Promotional Photography:

Incorporate the creative work into promotional photography for social media profiles, websites, and promotional campaigns.

• Concert and Event Photography:

Use the creative work in promotional materials for concerts, events, and music festivals, creating visually striking posters and advertisements.

Not Allowed:

• Stock Photography:

The Extended License does not permit the use of photos as standalone stock photography for commercial resale or distribution, prohibiting the sale of the images to third-party stock photo platforms.

Use of Videos:

Allowed:

• Music Videos:

The license covers the incorporation of the creative work as music videos for promotional or commercial use.

• Promotional Clips:

Utilize the creative work in short promotional clips for social media, providing a visually consistent brand image.

Not Allowed:

• Stock Footage:

The Extended License restricts the use of videos as standalone stock footage for commercial resale, preventing the sale or distribution of the videos to external stock footage platforms.

Social Media:

Allowed:

• Social Media Branding:

Apply the creative work to social media posts, ensuring a cohesive and recognizable brand across various platforms.

• Online Presence:

Integrate the creative work into websites, online platforms, and digital promotional materials to strengthen the musician's online presence.

YouTube Example:

• Unlimited Reproductions:

An artist acquires exclusive rights to a music video animation. They upload the video to their YouTube channel, benefitting from unlimited reproductions as views skyrocket. The video becomes a signature visual for their brand.

• Modifications and Derivative Works:

A band obtains an exclusive license for a lyric video. They modify the video to suit different songs, creating a series. Each video is posted on their YouTube channel, providing a visually cohesive experience for their audience.

Exclusive License

An Exclusive License is an option that the creator grants the buyer exclusive rights to use, modify, and distribute the purchased project. Unlike standard or extended licenses, an Exclusive License involves a complete transfer of copyright ownership from the artist to the buyer. The creator of the work cannot license the same rights to anyone else during the term of the exclusive license.

This means that the artist transfers all rights to the project and cannot reuse, resell, or distribute it to others, except one… the creator has the right to showcase the licensed work in their portfolio for promotional purposes. This may include displaying the work on personal websites, social media profiles, and other platforms to highlight the creator's creative skills.

This license is more restrictive than a non-exclusive license and provides the highest level of control over the use of the intellectual property. Below is a detailed explanation and examples of Exclusive Licenses:

Exclusive License Features:

• Complete Ownership:

The buyer gains full control and ownership of the project. They can use it without restrictions, modify it, and commercially exploit it.

• Exclusivity:

The creator agrees not to sell or license the project to anyone else, ensuring that the buyer has a unique and exclusive asset.

• Commercial Use:

The buyer have the right to commercially exploit the work in various ways, including reproduction, distribution, public display, and potentially even resale.

• Unlimited Reproductions:

There is no limitation on the number of reproductions or impressions allowed. The buyer can use the project extensively without any numerical restrictions.

• Modifications and Derivative Works:

The buyer has the right to modify and create derivative works based on the original project. This can include altering the design, changing colors, adding elements, or incorporating it into larger creative works but remember about Integrity Safeguard.

• Resale of the Final Product:

The buyer can use the project as part of a product for resale. For example, if the project is a graphic design, the buyer can incorporate it into merchandise like t-shirts, posters, or any other tangible or digital products for resale.

• Exclusive Resale Rights:

The buyer is granted exclusive rights to resell the original project file. This means that, for example, if the project is a graphic design, the buyer has the exclusive privilege to resell the original, editable file, such as AI vector files with fonts, PSD files with layers, or files containing video sequences in Adobe Premiere Pro or After Effects. This exclusive right extends within the terms of the license agreement, allowing the buyer to offer the original project file for resale to third parties.

• Global Permission:

This means that the granted rights extend to users worldwide, allowing for unrestricted utilization of the project across international boundaries

• Duration:

The duration of exclusivity is clearly specified in the licensing agreement. It could be for a specific period, such as one year, or it might be perpetual.

• Sublicensing:

The buyer has the freedom to sublicense the project to third parties, granting them the right to use it. This can be advantageous for businesses looking to incorporate the project into their products or services.

• Project Files Access:

(in some cases): The buyer can receive the original working files (e.g., AI vector files, PSD files) allowing for independent edits or collaboration with third-party entities. This condition may not be met if the output was created in multiple programs or applications in which working files cannot be obtained.

Restrictions:

• Integrity Safeguard:

It’s not allowed distorting the original intent of the project in a way that harms the creator's reputation or is inconsistent with the creator's identified style.

• Compensation:

Exclusive licenses typically command higher fees due to the exclusivity granted.

Scope of Use:

• Logo Design:

A company purchases an exclusive license for a unique logo design, ensuring that they are the sole entity using that logo for their brand.

• Product Packaging Design:

Creating a unique packaging design for a product, where the buyer owns the rights to the design and can use it exclusively.

• Branding Elements:

A music label might obtain an exclusive license for specific branding elements, such as a logo or visual theme, ensuring that these elements are not used by competitors.

• Cover Artwork:

An artist may purchase an exclusive license for a unique cover design, ensuring that no other artist can use the same.

• Promotional Materials:

An exclusive license can cover promotional materials, such as banners, posters, and social media graphics, providing a unique visual identity for a particular music event or festival.

• Photography for Marketing Campaigns:

A marketing agency acquires an exclusive license for a set of high-quality images to be used exclusively in a specific advertising campaign.

• Video Animation:

Developing an exclusive animated video for a business or product, ensuring that the buyer has full rights to use and distribute the animation without limitations.

• Merchandise Designs:

A band may secure an exclusive license for merchandise designs, like T-shirts or posters, ensuring that these designs are distinctive to their brand.

• Marketing and Promotions:

The buyer can use the project for extensive marketing and promotional activities without limitations on platforms or media.

• Commercial Campaigns:

Utilizing the project in commercial campaigns, including advertisements, ensuring a consistent visual identity.

• Unlimited Geographical Reach:

The buyer can deploy the project globally without any territorial restrictions.

• Music Video Visuals:

An artist may acquire an exclusive license for visuals used in a music video, ensuring that these visuals are associated solely with their song.

• Music Video Production:

Providing exclusive rights to the production and use of a music video, allowing the artist to control its distribution and promotional use.

• Exclusive Event Coverage:

Providing exclusive visual coverage of music events, ensuring that the artist has sole access to professionally captured moments for promotional purposes.

Benefits of an Exclusive License:

1. Market Differentiation:

Exclusive licenses can help businesses stand out in the market by ensuring they have unique and distinctive creative assets.

2. Control and Brand Consistency:

It provides the licensee with full control over how the work is used, ensuring brand consistency and preventing dilution.

3. Increased Value:

Exclusive licenses often come at a higher cost, reflecting the increased value and exclusivity associated with the creative work.

Examples:

Use of Cover Art/Graphics:

Scenario:

A music producer purchases an exclusive license for custom cover art for their upcoming album.

• Sublicensing:

The producer decides to sublicense the cover art to a record label for use in promotional materials, granting the label the right to utilize the artwork.

• Exclusivity:

The artist guarantees that they will not sell or license the same cover art to any other musician, ensuring the producer's album has a unique visual identity.

• Unlimited Reproductions:

The producer is free to reproduce the cover art across various formats, including physical CDs, vinyl records, and digital platforms without any numerical restrictions.

Use of Photos:

Scenario:

A DJ acquires an exclusive license for a set of high-quality photos.

• Commercial Use:

The DJ has the right to commercially exploit the photos for promotional purposes, including distribution on posters, event flyers, and online advertisements.

• Modifications and Derivative Works:

The DJ can modify the photos to suit different promotional contexts, adjusting colors or adding text for various events.

• Global Permission:

The granted rights extend globally, allowing the DJ to use the photos in international promotional campaigns.

Use of Videos:

Scenario:

A music artist purchases an exclusive license for a music video created by a videographer.

• Resale of the Final Product:

The artist can incorporate the music video into merchandise, such as limited edition DVDs, for resale to fans.

• Project Files Access:

If agreed upon, the artist may receive the original video project files, enabling them to make independent edits or collaborate with third-party entities for remixes or alternate versions.

Social Media:

Scenario:

A band secures an exclusive license for a series of promotional graphics.

• Exclusivity:

The band ensures that the promotional graphics are unique to their brand, not available for use by any other band or entity.

• Exclusive Resale Rights:

The band can resell the original graphic files, such as AI vector files or PSD files, giving them an additional revenue stream by offering exclusive design elements to fans or other bands.

Instagram Example:

• Sublicensing:

The buyer, a music label, sublicenses exclusive album artwork to an artist for promotional posts. The artist, having sublicensing rights, shares teaser images on Instagram to build anticipation for the upcoming release.

• Story Highlights:

The artist uses elements from an exclusive license project to create captivating Story Highlights, maintaining a consistent visual theme on their Instagram profile.

SoundCloud, iTunes, Spotify Example:

• Exclusive Resale Rights:

A solo artist purchases an exclusive license for a captivating album cover. With exclusive resale rights, the artist offers the cover as NFTs (Non-Fungible Tokens) to fans on platforms like SoundCloud, iTunes, and Spotify, creating a unique digital collectible associated with their music.